With
17+ years of experience in digital marketing, Arif Cagrici
specializes in building data-driven strategies that help businesses grow,
acquire customers, and improve return on investment.
His experience spans performance marketing, SEO, SEM, paid social,
content marketing, email marketing, programmatic advertising, CRM, and
conversion optimization. He has developed and managed digital
strategies for both B2B and B2C businesses, combining customer acquisition,
analytics, and optimization to improve marketing performance.
Digital Marketing & Analytics
Arif has hands-on experience with platforms and tools including
Google Analytics 4, Google Ads, Meta Ads, Meta Business Manager,
LinkedIn Ads, Amazon PPC, HubSpot, and retargeting platforms.
His approach is strongly focused on data analysis, measurement, and using
actionable insights to continuously optimize campaigns and marketing
investments.
International Experience
His professional background includes multinational and management experience
across the travel, real estate, e-commerce, and technology sectors.
He has worked with multilingual websites and international audiences and
spent two years living in France, giving him first-hand experience working
across different markets and cultures.
Technology & Web Development
Alongside digital marketing, Arif has experience with web technologies and
infrastructure including HTML, CSS, PHP, MySQL, Microsoft SQL Server,
and server management. He also follows developments in
artificial intelligence, machine learning, augmented reality,
deep learning, and IoT, with a particular interest in how emerging
technologies can be applied to marketing and digital products.
Areas of Expertise
Performance Marketing · SEO · SEM · CRM · Analytics · Digital Strategy ·
Conversion Optimization
